Develop
Commercial
Incumbent from Phase 1 - competing against Layher and USA Hoist
$22.0M
Hudson Yards Phase 2 - Tower 5
Related Companies — New York, NY
$22.0M
Deal Value
60%
Win Prob
$13.2M
Expected Payoff
CLOSE DATE
2026-05-15
ASSIGNED TO
Diane Foster
AI coaching typically adds +15-25% win probability at this stage. Use the AI actions below to improve readiness.
6-Step Value Selling Framework
UC1: Sales Pursuit Agent
Outcome: 70% faster pursuit prep | 15-25% win rate improvement
Business Canvas
Our capabilities across segments
Ready
Customer Value Chain
7-stage lifecycle mapping
Ready
Value Proposition
Scope-specific value prop
Ready
Sales Value Story
Talk tracks & proof points
Pending
Key Differentiators
Value-adds per channel
Ready
Pitch Assets
Capabilities & thought leadership
Pending
AI Pursuit Coach: Next Best Actions
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Scope Definition
CUSTOMER
Related Companies
SEGMENT
Commercial
END MARKET
Commercial - High Rise
SERVICES
Systems Scaffold, Mast Climbers, Material Hoists, Forming & Shoring
PROJECT TYPE
New Construction - Commercial
GEOGRAPHY
New York, NY
COMPETITIVE CONTEXT
Incumbent from Phase 1 - competing against Layher and USA Hoist
Value Proposition
BrandSafway leverages Phase 1 institutional knowledge with proven mast climber deployment, integrated forming and scaffold delivery, and NYC union labor management expertise for the tallest building in the development.
Technical Win Themes
Phase 1 proven track record
Mast climber expertise
NYC union labor management
Integrated scaffold + forming
High-rise safety excellence
Readiness Scorecard
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Action Items
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Activity Timeline
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