AI Knowledge: Map Our Capabilities

Business Canvas

Charter, View — Our comprehensive business landscape across Commercial, Industrial, and Infrastructure markets.

AI KNOWLEDGE Step 1 of the 6-step Value Selling Framework — the AI Pursuit Agent uses this canvas to identify relevant capabilities for each pursuit Run Step 1: Business Canvas
Business Segments & End Markets
End Market
Commercial
  • Major Construction
  • Routine
  • Transactional

Commercial construction services including scaffolding, access solutions, and forming & shoring for new builds and renovations

End Market
Industrial
  • Major Construction
  • Maintenance
  • Outage / Turnaround

Industrial services for maintenance, turnarounds, capital projects, and emergency work across oil & gas, power, and petrochemical

End Market
Infrastructure
  • Bridges
  • Railroads
  • Airports
  • Stadiums

Infrastructure services for civil projects including bridges, ports, stadiums, and public infrastructure

Strategic Focus
Competitive Sensing
AI-powered competitive intelligence gathering and analysis across regions and segments
Tech / Innovation Sensing
Technology and innovation sensing for market opportunities and emerging solutions
Strategic Growth
Strategic growth initiatives across segments, regions, and market models
Innovation
Innovation portfolio with Solutions, Incubation, EGWG and TWG governance
Organizational Dimensions
End Market
Market segments: Commercial, Industrial, Infrastructure
Segment
Business segment classification and targeting
Region
Geographic regions and local market areas
Market Model / Fin. Data
Financial data, market modeling, and analytics
Technical Sales Approach
  • Repeatable pursuit methodology
  • Best team for key pursuits
  • Drive cross-collaboration, alignment, improve wins
  • Develop Talk Tracks
Innovation Foundry
Solutions Incubation EGWG TWG
Team Resources
  • NPD (Major) — New Product Development for major innovations
  • D&IT — Digital & Information Technology team
  • Domain Experts — Subject Matter Experts across disciplines
  • SMEs — Engineering, Safety, Scheduling, Logistics, QA/QC, Digital/Analytics
  • Others — Additional support resources as needed
Collaboration Sources
  • Internal — Cross-functional teams within BrandSafway
  • External — External consultants and industry partners
  • Client — Direct client collaboration and co-development
  • University — Academic partnerships and research collaboration
  • Vendor — Technology and equipment vendor partnerships
Goal

Scale, Speed, Efficiency

Modular / Foundational Skills — Innovation Portfolio
BrandNet Digital Worksite
solutions

Smart digital worksite solutions for real-time monitoring and management

Web Client Portal
solutions

Client-facing web portal for project visibility, reporting, and collaboration

Mobile Field App
solutions

Mobile application for field crews, supervisors, and safety reporting

Drone Inspection Platform
incubation

Automated drone-based site inspection and progress tracking

AI Market Intelligence
incubation

AI-powered market model for competitive sensing and opportunity identification

IoT Equipment Monitoring
incubation

Connected sensor platform for equipment health and utilization monitoring

BrandTech Precision Layout
solutions

Precision layout technology for accurate field placement

VR Safety Training
incubation

Virtual reality-based safety training for high-risk scenarios

Customer Lifecycle Framework
Value Chain
Value Prop
SWOT / Gaps
FID / Strategic Planning
Concept Design, Dev
Procure / Contract
CSU, Handover
Reno, Exp, Renewal