Marketing Intelligence Hub
Powered by IIR + ConstructConnect + Salesforce • November 2025 Market Update
Role-based market intelligence across $9.4B TAM. AI analyzes 24 market segments, 10 deal types, and 14 territory zones to guide pursuit strategy.
$9.4B
Total TAM
68%
Industrial
32%
Commercial
$4.2B
White Space
AI AGENT
Generate Pursuit from TAM
Competitive Landscape
Data: 97,000+ facilities • 544,000+ projects • 135 branches • Daily 2AM EST refresh
$9.4B
Total Addressable Market
$6.4B
Industrial (68%)
$3.0B
Commercial (32%)
5.6%
Avg Growth Rate
TAM by Segment & Region
24 segments tracked
| Sub-Segment | Region | 2026 TAM | 2027 TAM | Growth | Share |
|---|---|---|---|---|---|
|
Refining
Industrial
|
Gulf Coast | $1200M | $1190M | -0.6% | 22% |
|
LNG
Industrial
|
Gulf Coast | $850M | $978M | +16.6% | 12% |
|
Data Centers
Commercial
|
West | $680M | $1200M | +12.3% | 8% |
|
Petrochemical
Industrial
|
Gulf Coast | $620M | $645M | +2.8% | 20% |
|
Pharmaceutical
Industrial
|
Northeast | $510M | $816M | +10.5% | 8% |
|
High-Rise
Commercial
|
Northeast | $425M | $435M | +1.8% | 25% |
|
Data Centers
Commercial
|
Northeast | $420M | $550M | +12.3% | 10% |
|
Refining
Industrial
|
Midwest | $380M | $395M | +1.2% | 18% |
|
Power Generation
Industrial
|
Midwest | $380M | $395M | +2.1% | 17% |
|
Chemical Processing
Industrial
|
Gulf Coast | $340M | $350M | +1.5% | 19% |
|
Chemical Processing
Industrial
|
Midwest | $340M | $348M | +1.0% | 16% |
|
Data Centers
Commercial
|
Southeast | $340M | $480M | +12.3% | 9% |
|
Pharmaceutical
Industrial
|
Gulf Coast | $320M | $355M | +10.5% | 10% |
|
Infrastructure
Commercial
|
Northeast | $310M | $340M | +4.5% | 18% |
|
Refining
Industrial
|
West | $290M | $275M | -1.1% | 15% |
|
Pharmaceutical
Industrial
|
West | $290M | $320M | +10.5% | 6% |
|
Infrastructure
Commercial
|
National | $280M | $300M | +4.5% | 14% |
|
Power Generation
Industrial
|
Southeast | $250M | $270M | +3.5% | 15% |
|
Alternative Energy
Industrial
|
National | $220M | $280M | +8.2% | 5% |
|
Chemical Processing
Industrial
|
Northeast | $210M | $215M | +0.8% | 14% |
|
High-Rise
Commercial
|
West | $210M | $218M | +2.1% | 15% |
|
Mining/Metals
Industrial
|
West | $180M | $190M | +1.8% | 11% |
|
Data Centers
Commercial
|
Gulf Coast | $180M | $280M | +12.3% | 12% |
|
Healthcare
Commercial
|
Southeast | $180M | $195M | +3.2% | 12% |
High-Growth Segments (10%+ CAGR)
LNG
Gulf Coast
+16.6%
$978M →2027
Data Centers
West
+12.3%
$1200M →2027
Pharmaceutical
Northeast
+10.5%
$816M →2027
Data Centers
Northeast
+12.3%
$550M →2027
Data Centers
Southeast
+12.3%
$480M →2027
Pharmaceutical
Gulf Coast
+10.5%
$355M →2027
Pharmaceutical
West
+10.5%
$320M →2027
Data Centers
Gulf Coast
+12.3%
$280M →2027
Executive Action Recommendations
1
Portfolio Rebalancing: Increase Gulf Region allocation by 15-20%. LNG alone is $978M by 2027.
2
Data Center Focus: $1.8B TAM by 2027. Prioritize West + Southeast capability build.
3
Pharma Investment: $816M pipeline by 2027 at 10.5% growth. Low competition. Build dedicated teams.
4
Turnaround Planning: Align Q2/Q3 2026 capacity with $1.3B+ turnaround schedule.
25-30%
Capacity Efficiency Gain
2x
Win Rate Lift (Specialization)
40%+
Pipeline Forecast Confidence
10
Deal Types Scored
Deal Priority Matrix — AI Scoring
Pursue Top Deals
| Deal Type | Segment | Avg TIV | Win Rate | Competition | Score | Action |
|---|---|---|---|---|---|---|
| Data Center New Build | Industrial | $2.4M | 48% | Medium |
92
|
PURSUE |
| Refinery Turnaround | Industrial | $1.8M | 62% | High |
88
|
PURSUE |
| LNG Terminal | Industrial | $3.5M | 45% | Medium |
82
|
PURSUE |
| Pharma Expansion | Industrial | $1.0M | 52% | Low |
76
|
TARGET |
| Chemical Maintenance | Industrial | $0.4M | 68% | Medium |
65
|
STEADY |
| Power Plant Service | Industrial | $0.8M | 55% | Medium |
60
|
STEADY |
| High-Rise Commercial | Commercial | $1.2M | 42% | High |
55
|
SELECTIVE |
| Infrastructure/Bridge | Commercial | $0.8M | 38% | High |
50
|
SELECTIVE |
| Healthcare Facility | Commercial | $0.7M | 44% | Medium |
48
|
MONITOR |
| Small Commercial | Commercial | $0.1M | 35% | High |
28
|
DEPRIORITIZE |
Team Allocation Framework
LNG Team (Gulf-focused)
$978M 2027 pipeline • +16.6% growth
Pharma Team (Northeast)
$816M 2027 pipeline • +10.5% growth
Data Center Team (Coast-agnostic)
$1.8B 2027 pipeline • +12.3% growth
Turnaround Team (Gulf/Midwest)
$1.2B base • Q2/Q3 peak scheduling
2026 Quarterly Opportunity
Q1 2026
Q2 2026
Q3 2026
Q4 2026
$4.2B+
Growth White Space
30-40%
Win Rate Improvement Potential
2x
Market Visibility Gain
2-4%
Realistic Territory Growth
Territory Opportunity Sizing
14 zones
| Territory | Segment Tier | TAM | Share | Win Rate | White Space | Growth | Action |
|---|---|---|---|---|---|---|---|
| Midwest | Power/Chemical | $720M | 16% | 44% | $605M | +1.5% | Grow Share |
| West | Data Centers | $680M | 8% | 48% | $625M | +12.3% | Capture Growth |
| Northeast | Commercial High-Rise | $425M | 25% | 42% | $319M | +1.8% | Grow Share |
| Gulf Coast | Large Industrial | $420M | 18% | 42% | $344M | +3.2% | Grow Share |
| Southeast | Mixed Industrial | $350M | 15% | 40% | $298M | +3.5% | Grow Share |
| Gulf Coast | New Prospects | $340M | 0% | 28% | $340M | +16.6% | Enter Market |
| Southeast | Data Centers | $340M | 9% | 45% | $309M | +12.3% | Capture Growth |
| Northeast | Large Industrial | $310M | 14% | 38% | $267M | +1.5% | Grow Share |
| Gulf Coast | Mid-Market | $280M | 32% | 58% | $190M | +2.8% | Grow Share |
| Northeast | New Prospects | $280M | 0% | 25% | $280M | +10.5% | Enter Market |
| West | Large Industrial | $250M | 12% | 35% | $220M | +1.2% | Grow Share |
| West | New Prospects | $200M | 0% | 22% | $200M | +8.5% | Enter Market |
| Southeast | SMB | $160M | 45% | 52% | $88M | +2.0% | Grow Share |
| Midwest | At-Risk | $120M | 38% | 22% | $74M | -0.3% | Defend |
Construction Starts YoY
Midwest
+3.2%
West
+14.2%
Northeast
-0.9%
Gulf Coast
+27.7%
Southeast
+8.1%
Accountability Metrics
Performance Clarity
Transparent
White Space Visibility
Visible
Growth Planning
Market-Aligned
Data Confidence
High (IIR + CC)
40-50%
Win Rate Improvement
3-5x
Pursuit Efficiency Lift
25%+
Pipeline Quality Gain
35%
High-Growth Opp Share Target
Deal Scoring — Where to Spend 70% of Your Time
AI Pursuit Agent
Winning Playbook
70%
High-Growth Segments
Data Centers ($2.4M avg TIV), LNG ($3.5M), Pharma ($980K)
20%
Core Maintenance Base
Refinery T/A (62% win rate), Chemical Maint (68% win rate)
10%
Opportunistic
Select commercial, infrastructure. Score 50+.
Stop Doing
Small Commercial (<$85K TIV, 35% win rate)
Unqualified pursuits in declining segments
Chasing deals without competitive intelligence
Q1 2026 Milestones
Wk 1-2
12 deals to qualify
Wk 3-4
8 proposals due
Wk 5-8
$4.2M expected closes
Wk 9-13
15% win rate target
Platform Roadmap — From Data to Autonomous Pursuit Optimization
CURRENT
Foundation
- IIR/CC integration
- Branch assignment
- 59 DAX measures
- Executive dashboards
- Mega-project alerting
NEXT
Enhancement
- Win rate by segment
- Predictive scoring
- Auto Salesforce sync
- Mobile dashboards
- Self-service reporting
FUTURE
Intelligence
- AI-powered scoring
- NLP querying
- Competitive intel auto
- Real-time alerts
- External enrichment
VISION
Platform
- Unified GTM
- Customer 360
- Partner data
- Next-best-action
- Autonomous pursuit
CRM Integration Workflow
1
Discovery
IIR identifies opportunity (TIV, PEC stage, owner)
2
Branch Assignment
Auto-routed to nearest branch (80,937 active)
3
Salesforce Entry
Opportunity created with service-type breakdowns
4
Revenue
Won contracts feed to ERP (multi-year duration)
Analytics Maturity
Descriptive
Diagnostic
Predictive
Prescriptive
DATA PLATFORM
Snowflake PROD_GOLD.MARKET_MODEL
IIR (60,000+ plants, 80,000+ projects)
ConstructConnect (544,000+ projects)
Salesforce CRM
ERP/GL Actuals
57 tables • 127 relationships • 59 DAX measures • SCD Type 2 • Daily 2AM EST • SOC 2