Assess
Industrial
Incumbent MSA holder - competing against KAEFER and Bilfinger
$55.0M
Dow Freeport Ethylene Expansion
Dow Chemical — Freeport, TX
$55.0M
Deal Value
40%
Win Prob
$22.0M
Expected Payoff
CLOSE DATE
2026-07-15
ASSIGNED TO
Maria Santos
AI coaching typically adds +15-25% win probability at this stage. Use the AI actions below to improve readiness.
6-Step Value Selling Framework
UC1: Sales Pursuit Agent
Outcome: 70% faster pursuit prep | 15-25% win rate improvement
Business Canvas
Our capabilities across segments
Ready
Customer Value Chain
7-stage lifecycle mapping
Ready
Value Proposition
Scope-specific value prop
Ready
Sales Value Story
Talk tracks & proof points
Pending
Key Differentiators
Value-adds per channel
Ready
Pitch Assets
Capabilities & thought leadership
Pending
AI Pursuit Coach: Next Best Actions
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Scope Definition
CUSTOMER
Dow Chemical
SEGMENT
Industrial
END MARKET
Petrochemical
SERVICES
Scaffolding, Insulation, Fireproofing, Coatings, CUI Management
PROJECT TYPE
New Construction - Major Capital
GEOGRAPHY
Freeport, TX
COMPETITIVE CONTEXT
Incumbent MSA holder - competing against KAEFER and Bilfinger
Value Proposition
BrandSafway's existing MSA relationship with Dow Freeport, combined with proven CUI management expertise and integrated multi-service delivery, ensures seamless expansion support with zero production disruption.
Technical Win Themes
Existing MSA relationship
CUI management expertise
Multi-service integration
Zero disruption commitment
Freeport campus familiarity
Readiness Scorecard
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Action Items
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