Lost
Industrial
Lost to Apache Industrial
$20.0M
Motiva Port Arthur Refinery Maintenance
Motiva — Port Arthur, TX
$20.0M
Deal Value
0%
Win Prob
$0.0M
Expected Payoff
CLOSE DATE
2025-10-01
ASSIGNED TO
Rick Dunlap
AI coaching typically adds +15-25% win probability at this stage. Use the AI actions below to improve readiness.
6-Step Value Selling Framework
UC1: Sales Pursuit Agent
Outcome: 70% faster pursuit prep | 15-25% win rate improvement
Business Canvas
Our capabilities across segments
Ready
Customer Value Chain
7-stage lifecycle mapping
Ready
Value Proposition
Scope-specific value prop
Ready
Sales Value Story
Talk tracks & proof points
Pending
Key Differentiators
Value-adds per channel
Ready
Pitch Assets
Capabilities & thought leadership
Pending
AI Pursuit Coach: Next Best Actions
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Scope Definition
CUSTOMER
Motiva
SEGMENT
Industrial
END MARKET
Oil & Gas - Refining
SERVICES
Scaffolding, Insulation, Coatings
PROJECT TYPE
Maintenance
GEOGRAPHY
Port Arthur, TX
COMPETITIVE CONTEXT
Lost to Apache Industrial
Value Proposition
Apache's existing relationship and lower pricing won
Technical Win Themes
Multi-craft
Maintenance MSA
Gulf Coast
Readiness Scorecard
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Action Items
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Activity Timeline
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