Lost
Industrial
Lost to Brock Group
$30.0M
Valero Port Arthur TA 2025
Valero — Port Arthur, TX
$30.0M
Deal Value
0%
Win Prob
$0.0M
Expected Payoff
CLOSE DATE
2025-08-15
ASSIGNED TO
Maria Santos
AI coaching typically adds +15-25% win probability at this stage. Use the AI actions below to improve readiness.
6-Step Value Selling Framework
UC1: Sales Pursuit Agent
Outcome: 70% faster pursuit prep | 15-25% win rate improvement
Business Canvas
Our capabilities across segments
Ready
Customer Value Chain
7-stage lifecycle mapping
Ready
Value Proposition
Scope-specific value prop
Ready
Sales Value Story
Talk tracks & proof points
Pending
Key Differentiators
Value-adds per channel
Ready
Pitch Assets
Capabilities & thought leadership
Pending
AI Pursuit Coach: Next Best Actions
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Scope Definition
CUSTOMER
Valero
SEGMENT
Industrial
END MARKET
Oil & Gas - Refining
SERVICES
Scaffolding, Insulation, Fireproofing
PROJECT TYPE
Turnaround / Outage
GEOGRAPHY
Port Arthur, TX
COMPETITIVE CONTEXT
Lost to Brock Group
Value Proposition
Failed to match Brock's pricing and local relationships
Technical Win Themes
Multi-craft TA
Safety
Scale
Readiness Scorecard
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Action Items
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Activity Timeline
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