Propose
Industrial
Incumbent
$8.5M
Gulf Coast Refinery TA Support
Major Energy Company — Houston, TX
$8.5M
Deal Value
70%
Win Prob
$6.0M
Expected Payoff
CLOSE DATE
2026-03-20
ASSIGNED TO
Rick Dunlap
AI coaching typically adds +15-25% win probability at this stage. Use the AI actions below to improve readiness.
6-Step Value Selling Framework
UC1: Sales Pursuit Agent
Outcome: 70% faster pursuit prep | 15-25% win rate improvement
Business Canvas
Our capabilities across segments
Ready
Customer Value Chain
7-stage lifecycle mapping
Ready
Value Proposition
Scope-specific value prop
Ready
Sales Value Story
Talk tracks & proof points
Ready
Key Differentiators
Value-adds per channel
Ready
Pitch Assets
Capabilities & thought leadership
Pending
AI Pursuit Coach: Next Best Actions
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Scope Definition
CUSTOMER
Major Energy Company
SEGMENT
Industrial
END MARKET
Oil & Gas - Refining
SERVICES
Scaffolding, Insulation, Fireproofing, Coatings
PROJECT TYPE
Turnaround / Outage
GEOGRAPHY
Houston, TX
COMPETITIVE CONTEXT
Incumbent
Value Proposition
BrandSafway's multi-craft turnaround capability eliminates coordination overhead, reduces schedule risk, and delivers integrated scaffolding, insulation, fireproofing, and coatings under one safety management system.
Technical Win Themes
Multi-craft turnaround capability
Single-source accountability
Industry-leading safety (EIS)
40,000+ workforce for surge capacity
Gulf Coast operational excellence
Readiness Scorecard
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Action Items
| Action | Due | Priority | |
|---|---|---|---|
| Submit formal proposal package | 2026-02-16 | high | |
| Confirm craft labor availability | 2026-02-17 | high | |
| Review insurance and bonding requirements | 2026-02-21 | medium | |
| Coordinate multi-craft scheduling | 2026-02-25 | medium | |
| Update CRM with latest pursuit status | 2026-02-12 | low |
Talk Track: Gulf Coast Turnaround Value Story
CORE PROMISE
BrandSafway is the only provider that delivers integrated scaffold, insulation, fireproofing, and coatings under one safety-first management system — reducing turnaround duration and total installed cost.
PILLARS
Multi-Craft Integration
Safety Excellence
Workforce Scale
Operational Track Record
PROOF POINTS
- Gulf Coast Refinery Turnaround - Full-scope multi-craft delivery
- Offshore Platform - Complex environment execution
- Multiple turnaround cycles with same client base
DIFFERENTIATORS
- Only truly integrated multi-craft provider
- Employee Intervention System (EIS)
- 40,000+ employee surge capacity
- 340+ locations for material mobilization
- $5B+ revenue proving financial stability
LANDMINES
- Competitors may underbid on individual crafts
- Perception of large company overhead
- Client preference for local/regional firms
Activity Timeline
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