Develop
Industrial
Incumbent maintenance - competing against Brock for expansion
$32.0M
LyondellBasell Houston Refinery PO/TBA Expansion
LyondellBasell — Houston, TX
$32.0M
Deal Value
50%
Win Prob
$16.0M
Expected Payoff
CLOSE DATE
2026-06-15
ASSIGNED TO
Maria Santos
AI coaching typically adds +15-25% win probability at this stage. Use the AI actions below to improve readiness.
6-Step Value Selling Framework
UC1: Sales Pursuit Agent
Outcome: 70% faster pursuit prep | 15-25% win rate improvement
Business Canvas
Our capabilities across segments
Ready
Customer Value Chain
7-stage lifecycle mapping
Ready
Value Proposition
Scope-specific value prop
Ready
Sales Value Story
Talk tracks & proof points
Pending
Key Differentiators
Value-adds per channel
Ready
Pitch Assets
Capabilities & thought leadership
Pending
AI Pursuit Coach: Next Best Actions
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Scope Definition
CUSTOMER
LyondellBasell
SEGMENT
Industrial
END MARKET
Petrochemical
SERVICES
Scaffolding, Insulation, Fireproofing, CUI Management, Refractory
PROJECT TYPE
New Construction - Major Capital
GEOGRAPHY
Houston, TX
COMPETITIVE CONTEXT
Incumbent maintenance - competing against Brock for expansion
Value Proposition
BrandSafway leverages 8-year maintenance relationship at Houston Refinery, proven CUI management program that identified $4M in avoided failures, and integrated refractory services for reactor lining installation.
Technical Win Themes
8-year maintenance relationship
CUI program ($4M avoided)
Refractory services
Integrated multi-craft
Houston campus knowledge
Readiness Scorecard
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Action Items
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Activity Timeline
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