Negotiate
Industrial
Incumbent MSA - Apache Industrial competing for expansion
$12.0M
Phillips 66 National MSA Renewal
Phillips 66 — National - 8 Facilities
$12.0M
Deal Value
85%
Win Prob
$10.2M
Expected Payoff
CLOSE DATE
2026-03-10
ASSIGNED TO
Rick Dunlap
AI coaching typically adds +15-25% win probability at this stage. Use the AI actions below to improve readiness.
6-Step Value Selling Framework
UC1: Sales Pursuit Agent
Outcome: 70% faster pursuit prep | 15-25% win rate improvement
Business Canvas
Our capabilities across segments
Ready
Customer Value Chain
7-stage lifecycle mapping
Ready
Value Proposition
Scope-specific value prop
Ready
Sales Value Story
Talk tracks & proof points
Pending
Key Differentiators
Value-adds per channel
Ready
Pitch Assets
Capabilities & thought leadership
Pending
AI Pursuit Coach: Next Best Actions
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Scope Definition
CUSTOMER
Phillips 66
SEGMENT
Industrial
END MARKET
Oil & Gas - Refining
SERVICES
Scaffolding, Insulation, Industrial Coatings, LDAR
PROJECT TYPE
Master Service Agreement
GEOGRAPHY
National - 8 Facilities
COMPETITIVE CONTEXT
Incumbent MSA - Apache Industrial competing for expansion
Value Proposition
BrandSafway's national footprint across all 8 Phillips 66 facilities, combined with LDAR compliance expertise and integrated scaffold-insulation-coatings delivery, provides unmatched MSA value at scale.
Technical Win Themes
8-facility national coverage
LDAR compliance expertise
Integrated multi-service
MSA cost predictability
15-year relationship history
Readiness Scorecard
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Action Items
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Activity Timeline
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