Assess
Industrial
Challenger - Apache Industrial incumbent
$38.0M
Marathon Galveston Bay Refinery TA
Marathon Petroleum — Texas City, TX
$38.0M
Deal Value
35%
Win Prob
$13.3M
Expected Payoff
CLOSE DATE
2026-05-01
ASSIGNED TO
Maria Santos
AI coaching typically adds +15-25% win probability at this stage. Use the AI actions below to improve readiness.
6-Step Value Selling Framework
UC1: Sales Pursuit Agent
Outcome: 70% faster pursuit prep | 15-25% win rate improvement
Business Canvas
Our capabilities across segments
Ready
Customer Value Chain
7-stage lifecycle mapping
Ready
Value Proposition
Scope-specific value prop
Ready
Sales Value Story
Talk tracks & proof points
Pending
Key Differentiators
Value-adds per channel
Ready
Pitch Assets
Capabilities & thought leadership
Pending
AI Pursuit Coach: Next Best Actions
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Scope Definition
CUSTOMER
Marathon Petroleum
SEGMENT
Industrial
END MARKET
Oil & Gas - Refining
SERVICES
Scaffolding, Insulation, Fireproofing, Heat Tracing
PROJECT TYPE
Turnaround / Outage
GEOGRAPHY
Texas City, TX
COMPETITIVE CONTEXT
Challenger - Apache Industrial incumbent
Value Proposition
BrandSafway offers superior turnaround execution with SafLock rapid-deploy scaffold reducing critical path by 3 days, integrated insulation and heat tracing, and dedicated turnaround project management team.
Technical Win Themes
SafLock rapid-deploy scaffold
3-day critical path reduction
Integrated insulation + heat tracing
Dedicated TA PM team
TRIR 0.4 safety record
Readiness Scorecard
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