Develop
Commercial
Challenger
$10.8M
Alamo Historical Renovation
Alamo Trust — San Antonio, TX
$10.8M
Deal Value
50%
Win Prob
$5.4M
Expected Payoff
CLOSE DATE
2026-04-15
ASSIGNED TO
Rick Dunlap
AI coaching typically adds +15-25% win probability at this stage. Use the AI actions below to improve readiness.
6-Step Value Selling Framework
UC1: Sales Pursuit Agent
Outcome: 70% faster pursuit prep | 15-25% win rate improvement
Business Canvas
Our capabilities across segments
Ready
Customer Value Chain
7-stage lifecycle mapping
Ready
Value Proposition
Scope-specific value prop
Ready
Sales Value Story
Talk tracks & proof points
Ready
Key Differentiators
Value-adds per channel
Ready
Pitch Assets
Capabilities & thought leadership
Pending
AI Pursuit Coach: Next Best Actions
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Scope Definition
CUSTOMER
Alamo Trust
SEGMENT
Commercial
END MARKET
Infrastructure - Historical
SERVICES
TPE, Shoring/Bracing, Exterior Scaffold, Crane Operations
PROJECT TYPE
Renovation / Retrofit
GEOGRAPHY
San Antonio, TX
COMPETITIVE CONTEXT
Challenger
Value Proposition
BrandSafway delivers unmatched historic renovation expertise with the industry's broadest product portfolio, innovative HAKI roof systems, and competitive pricing — saving over $2M versus competitors while protecting an irreplaceable national landmark.
Technical Win Themes
Historic preservation expertise
HAKI & Hunnebeck proprietary systems
$2M+ competitive pricing advantage
Fast-track execution with animation proof
Multi-service integrated delivery
Readiness Scorecard
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Action Items
| Action | Due | Priority | |
|---|---|---|---|
| Finalize HAKI roof system specifications | 2026-02-15 | high | |
| Schedule site visit with Alamo Trust | 2026-02-18 | high | |
| Update competitive pricing analysis | 2026-02-20 | medium | |
| Prepare executive briefing deck | 2026-02-23 | medium | |
| Gather Mission Concepcion reference photos | 2026-02-11 | low | |
| Complete safety plan review | 2026-02-10 | low |
Talk Track: Alamo Renovation Value Story
CORE PROMISE
BrandSafway delivers unmatched historic renovation expertise with innovative solutions that protect irreplaceable landmarks while meeting aggressive timelines and budgets.
PILLARS
Historic Preservation Expertise
Engineering Innovation
Competitive Total Value
Proven Execution Track Record
PROOF POINTS
- Mission Concepcion - Similar historic renovation in San Antonio
- US Capitol Dome - Iconic national landmark renovation
- Cannon House - Government historic building renovation
- Los Angeles Tower - Complex multi-system integration
DIFFERENTIATORS
- HAKI roof system spanning large areas
- Hunnebeck shoring with 24,000 lbs capacity
- Integrated multi-service delivery
- $2M+ competitive pricing advantage
- Fast-track animation proof of methodology
- ENR #5 ranked specialty contractor
LANDMINES
- Competitor may claim local expertise
- Schedule risk perception for complex phasing
- Historic preservation regulatory complexity
Activity Timeline
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